By Rudi Van Dyk
For more than five decades there has been a stallion that not only shook the ever so evolving motor industry but created a new genre in itself , the American Muscle. The iconic Ford Mustang made its debut in 1962, the original 62 Mustang One two-seater concept car had evolved into the 1963 Mustang II four-seater concept car which Ford used to pretest how the public would take interest in the first production Mustang, the 65 Mustang was the automaker’s most successful launch since the Model A, it has since undergone several transformations to its current sixth generation. How do you reinvent a car that’s more than a car, an icon that forever changed the landscape of the automotive industry? You don’t. You just make it better. You bring it back to its original roots in a modern way. You create something that’s instantly classic and completely new. 50 years on, we’ve breathed new life into a legend, the all new Ford Mustang and best of all , now available on our African shores.
Coming from this rich history an icon that stood the test of time, that kind of evolved to the benchmark we compare all other American big block performance vehicles to, with a voice like none other, there’s a certain feeling you get when you start the engine and hear a Mustang’s iconic growl for the first time, a kind off roar that runs down your spine , a roar your end up longing for when starting that other vehicle, the all new Mustang’s design is just as thrilling, this boyhood image imprinted, from the hot wheels to the posters that bombarded our rooms, taking inspiration from classic airplane cockpits, Ford struck a balance between analog dials and digital feedback. The gear shifter is optimally placed. And the steering wheel just feels right in your hands, for a dynamic driving experience.
A legend for its performance and style, Mustang’s technology is powerful, too. From a voice-activated communication system to Push-button Start, The Mustang always finds a way to take your breath away, equipped with a performance driven 2.3L Ecoboost petrol and the 5.0L Ti-VCT V8 engine, that is behind Mustang’s high performance power that will ensure an exhilarating drive. Begging the question, will the all-new twin-scroll turbocharged 2.3L EcoBoost® I-4 engine live up to the standards its bigger brother the 5.0L V8 set ? , most certainly I’d say, giving the buyer a bigger selection with more than ample power and way easier on the pocket, price and running cost wise.
Since the launch of the new Ford Mustang on our shores Ford has most certainly seen a massive uptake in sales , especially the Ford Ranger Models, overtaking some of the major players currently at play in the African markets, I strongly believe the mustang’s launch contributed greatly to Ford’s sales success, not only adding to the numbers but also creating some well taken confidence and buzz around the brand, here’s to the next 115 years of Ford Motoring.